Training and Call Tips – LPMAMA Method

The LPMAMA framework is one of the most effective ways to qualify leads on a real estate call. It helps guide your conversation, uncover key details, and set up next steps.

Use this on nearly every buyer call — whether it's inbound from Zillow or outbound from your database.

What LPMAMA Stands For:

• Location
  “What areas are you looking in?”
  “Is that the only area you’re open to?”
  “What’s important to you about that neighborhood?”

• Price
  “What’s your price range?”
  “Is there a max budget you want to stay under?”

• Motivation
  “Do you rent or own currently?”
  “When are you hoping to make a move?”
  “What’s prompting the move?”

• Agent
  “Are you already working with another agent?”
  “Have you signed anything with them?”

• Mortgage
  “Will you be paying cash or using a loan?”
  “Have you spoken to a lender or gotten pre-approved?”

• Appointment
  “Let’s set up a quick meeting to go over the process and see a few homes.
  Would afternoons or evenings work better for you?”

Quick Tips for Success:

• Always lead with curiosity — not pressure

• Mirror their language and match their pace

• Ask follow-up questions to dig deeper

• Don’t skip “Agent” or “Motivation” — those save time and effort

• Always close with a clear next step

Common Call Starters:

• “Hi, this is [Your Name] with Sue Long Realty Group. Looks like you were checking out homes in [City/Area] — are you still actively searching?”

• “Just wanted to follow up and see if you're still looking to make a move, or if your plans have shifted a bit?”